5 best marketing ideas to get more clients for the lash extension procedure
Gaining new customers is the best way to help your lash business grow. Learning how to use marketing can be beneficial and profitable for your lash business. Wanna get more customers? Keep reading and make notes!
The loyalty cards are probably the easiest way to run lash salon promotions. You hand out a card to your customers, and then for each appointment, you punch their cards. When all the punches are filled, they exchange the card for a reward. It may be a -20% discount for the next procedure, -20$ coupon or free infill… You decide! Try to be generous here to motivate people to come to your salon more often.
Loyalty card design ideas for lash salons Source: Pinterest
Word-of-mouth is still the best way to attract more customers. A good referral program will help you generate it! We all trust our friends and relatives more than any advertisement. Give your clients motivation to share their experience at your lash studio. Offer something like an eyelash extension discount of 15% off their next service when a new client mentions their name. People are more likely to use a service or product if it was recommended by their BFF!
Cross-promotion with local companies
Building partnerships with other local business owners and cross-promoting each other's services is huge, especially in the beauty industry. You can share business cards and refer clients to one another. Such partnership can be an effective form of advertisement that would lead to new lash clients!
This method may seem outdated, but it puts your business' name directly into the hands of potential clients! When they regularly see the name of your studio in their inbox, they're more likely to remember you the next time they wanna get some stunning lashes.
Free email marketing tools to save you time and money:
1. HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business' transactional email needs.
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Mailchimp is the leader in email marketing tools. Their free plan provides you with basic email marketing features such as email creation and scheduling.
Important: Address clients by name in every rewards interaction to deepen the relationship.
Offer Product Samples
After the procedure of lash extension offer your clients free product samples. It may be mini eyelash extension safe mascara wands or lash shampoo, whatever. Not only will they enjoy trying out new products from a lash professional, but it may encourage them to return and try more products. Once they see how effective and useful your products are, they'll definitely want more!
Another effective way to promote your business is using Social Media like Instagram. You may think that it will cost you much, however, we've put together 18 best ways to promote your IG page FOR FREE! Wanna know more about it? Tap here!
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