You are a lash artist and you want to use your social media effectively? In this article you'll find 18 simple ways to promote your IG account, attract more new customers and increase your profit without even spending a cent.

3 important things before you start promoting your IG

1. Make an Instagram business account.

2. Complete your profile.

3. Make sure your profile is visible.

How to promote your business account for free?

Optimize Your Bio
Your Instagram bio is the first way to turn your visitors into followers. A good Instagram bio explains what you do in a few short phrases. With a well-structured bio, you can target your ideal audience (your potential customers) so any new visitors will understand what you and your business are all about. And if they like what they read in bio, they're more likely to follow you.
Examples of good bios of lash artists:

Via other social networks
If you have business accounts on other social media, remind your audience about your IG. You can share the posts or even duplicate the content but you should inform your followers (from Facebook, for example) that you also have unique lash content in Instagram you post only there!

Post consistently
Regular posting increases engagement and also attracts more followers. If you are looking to grow your page, it's important to post frequently and consistently to keep your loyal audience engaged. They should get a regular reminder about you and your services!

Informative content for clients
This is one of the most important parts of promoting your lash business via Instagram. Attractive, interesting, and useful content gives users a reason to follow you. How to find out what they're interested in? Analyze your clients, what they most often ask and what difficulties they face. This is exactly what you need to reflect in your posts. Your clients must know that the lash artist can answer any (even the most stupid) question.

Post captivating, high-quality images
The importance of creating good visual content for IG cannot be understated. Always aim for the highest image quality. However,you don't need to be a professional photographer to produce attractive images for Instagram. There are plenty of free photo and video editing tools available through Instagram itself and other apps to help you create eye-catching, and quality images. Download our free guide in PDF on picking the most flattering angles for your lash work here.

Share user-generated content
When you post their content (for example photos of their lashes after visiting your lash room), they will likely repost it for their followers to see. So you'll get some more potential visitors to your IG account you can turn into followers!

Post content that's meant to be re-shared
When people come to your IG page, you have only a few seconds to keep them. How to do it? With beautiful photos and informative texts! Try to write only about something that is meant to be useful for your target audience. They should have a desire to repost your content! The easiest way to motivate them is to make a contest (we'll write later about it) but if you post something eye-catching or inspiring, they're more likely to click on the share button.

Follow and engage with Instagram influencers
Having a collaboration with an IG influencer can really boost your account but nowadays bloggers less often agree to work through the barter system (you provide service - they tell their followers about you) but you can also simply engage with them differently. Don't just like their posts, repost them and thoughtfully comment on them in a way that adds value to the post or the conversation. But make sure your target audience matches their followers!

Tag brands and followers
Tagging is an effective way to attract people to your account, as notifications are sent to anyone who is tagged. So matching tags are a subtle way to stimulate IG promotion.

Encourage others to tag you
An easier way of getting people to tag you in their posts is by hosting a contest or offering discounts for your services. Give your followers the chance to win something and make tagging you in their posts part of the competition rules.

Always use hashtags
Instagram hashtags are clickable tags made up of words, numbers, or the underscore "_". When you publish a post with a hashtag on Instagram, it gets into the "base" of other posts with this hashtag. So if a person wants to find a lash artist, he/she may just use a hashtag #lashartistnewyork, for example, and choose!

Hashtags are essentially Instagram's sorting process. With around 95 million photos posted on Instagram every day, it's difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by most interested people.

Thirty hashtags are the maximum number you can use. You can hide your hashtags in a comment. Instagram doesn't distinguish between caption hashtags and comment hashtags.

Instagram hashtags can be divided into three groups by their frequency of use:

• High-frequency hashtags are used all the time: starting from 100 thousand posts and more. For example, #lashartist #lashextensions #lashes…
  
  
• Medium-frequency hashtags can be found in 50 thousand posts and up to 100 thousand posts. Such hashtags are more specific than high-frequency ones. For example, #lashartisteducation #lashesnottinghan #lashesnewyork…
  
  
• Low-frequency hashtags are used for less than 50 thousand posts: #lashesny #lashartprp #whitelashes…Such hashtags attract the most specific requests, making it easier for clients to find you among the myriad of Instagram posts.
  

Communicate with your audience
Think about questions that will be fun to answer or about topics that matter to your target audience. Make them want to comment and to take part in the discussion. You can also ask questions through Instagram Story.

Tag your location
If you attach a geotag to your post, it will appear on the photo map. Using geotagging will allow you to engage more IG users. If users click on the same tag above any post, they'll see your post on the map as well. Moreover, geotags help users find your exact address if they wish to visit your lash room.

Make use of IG Live
Running Instagram Live sessions (Q&A, tutorials or backstage) is another great way to promote your account and to get closer to your followers. Be sure to let them know ahead of time that you'll be running a live session.

Know the trends
A new Instagram feature, the latest viral challenge or popular topic - use it all to make your content modern and trendy! Writing tasteful posts about trending topics will likely result in your followers reposting on their networks and increasing your engagement!

Use IGTV and Reels
Instagram has said that in 2021 mobile video accounted for 78% of total mobile data traffic, and it is going to get even more popular with the launch of IGTV. IG users like videos much more than photos! With video content being such an effective means of reaching your audience, this is a great way to turn more of your video lovers on to your Instagram account.

Use IG Stories
Creating stories for your business can give you lots of benefits. You can share as much as you want throughout the day with as much creativity as you want. More and more IG users watch only stories when they open the app. Be a storyteller, tell stories about your services, share your ideas with the community, discuss blog posts, add tutorials on how to solve problems or everything you want to share with others. Instagram enables you to show off your ideas in a creative way!

Make challenges and contests
An Instagram contest is a great way to draw attention to your account. Contests and challenges will help boost engagement and get your content noticed by the Instagram algorithm. Create a clear set of official rules (repost, tag, etc.) and make them easy to find. Tell people how to enter and choose an appropriate prize (big discount, for example). Don't forget to announce the results officially! You'll likely see more interaction with your Instagram account than usual during the time you're running a contest.

In this article, we've described 18 effective ways to promote your IG account for free! Use them all to build your personal brand and reach more customers.
You will find even more useful things for lash artists in our Instagram.