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WHY DON'T I HAVE ANY CLIENTS?
Let's talk about something important. Why do 80% of beauty entrepreneurs desperately want to work doing what they love but simply don't have any clients?

It's simple: because nobody teaches them how to attract clients and build their business. They've learned how to be a lash artist but haven't been taught to be an entrepreneur
It's typical for a lash artist to put a lot of money into learning how to do an extension and buying necessary supplies, but almost nobody spends their money on learning how to actually grow their business in the beauty industry.

There is a huge difference between working in somebody else's salon and being self-employed. When you only answer to yourself it makes you your own businesswoman (or man). And what does a business person do? They keep their business afloat by constantly working on making it better.

Definition of "businessperson" is a wide one and means having more than only practical skills. A self-employed tech faces a whole variety of different tasks. You need to have a plan for your business and strategies of achieving your goals, work with promotion, design, and texts, bring in new clients without losing the old ones, up to the average bill, etc.

There are a lot more advantages than disadvantages of being self-employed, though. Being your own boss means you manage your schedule and income yourself, you can travel around the world, grow as a stylist and as a person, constantly set new goals and work on achieving them.

So if you're self-employed but suffer from the lack of clients, don't be quick to write yourself off as a loser. The truth is, you have all the power to change that if you learn how to manage your business and marketing strategies.

Realizing you need to up your business skills is the first step toward success. You need to tell yourself you want to learn how to grow your lash business, attract new clientele, manage your income and, most importantly, that you CAN do it. When you have a goal on the horizon, everything is possible, and trust me - resources and fresh opportunities will come with it.

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