How to raise prices?
It shouldn't be a surprise for your clients
No one likes bad surprises, especially when it's about money. So don't shock your customers with a sudden price increase right after the procedure. Instead, prepare the ground for change! The best way to inform your clients about price changes is social media. Drop a post and a series of stories on Instagram or shoot an email newsletter explaining to your clients why you do it and when a new price list will be relevant. We recommend doing it at least 2 weeks before the price changes. Be polite and confident.
Start with a small segment
You're afraid of losing all of your clients? We've got a life hack! Limit the change only to new customers for some time. It would not only help you test how new customers respond to your prices but also increase loyalty among your existing customers. Announce the dates from when your new prices will come into effect and encourage customers to book the appointment. It would not only increase your income but also prepare your loyal clients for the price hike.
Offer something new at a higher price
Add a new service. If you haven't taken volume lashes, or only do hybrid lashes, adding full volume, mega volume, men lash extension, ombre effect etc. can give you the opportunity to offer your client something new, which is also at a higher price point.
If you have doubts whether you should raise your prices or not, ask yourself - will you be charging the same price in 6 months, a year, 2, 5 years from now? If the answer is no, then why not make a small change now? Using these tips can help you avoid client confusion when raising your lash service prices. Follow us on Instagram
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