Nowadays a beauty salon without an Instagram page can be compared to a ballet dancer without a tutu – looks fine, but something feels fundamentally wrong. If you want to make a name for your salon and attract new clients, you must use this platform. And we are here to educate you about how to set up and manage your Instagram account, as well as warn you about certain pitfalls you might encounter along the way.
Where to Start?
First of all, set up a corporate email and a business page on Facebook, proceed with Instagram only afterwards. If you already have the accounts set up, switch them to business mode. Why is that important?
For starters, it's because your page needs to be linked to an email and a Facebook account in addition to your phone number. This way you'll be able to assure security, restore access if needed and, most importantly, it will unlock the option to make a business profile. To do that, choose "Switch to Business Profile" in Options. You'll get access to your page statistics, will be able to launch promotions and boost posts both on Instagram and Facebook. There is also an added bonus of these platforms giving you advice on how to promote your account, although those tips aren't always accurate, so you should keep up with the current trends regardless.
Also, salon owners who use their work profiles as personal ones are making a huge mistake. Remember, your business profile equals yours and your beauty space's image, so it's not appropriate to chat up your friends in direct messages/comments there. It seems obvious, but still there are a lot of profiles out there that make those mistakes. They look ridiculous. Moreover, it's highly likely that you won't be the only one who has access to that profile, so why would you want other people to see details of your personal life?
We'd like to punctuate that we're talking about exhibiting your private life. That's not very interesting to your followers and isn't meant for public. This doesn't mean you can't make your page "lively", tell people about your employees and show off their works or talk about your clients and yourself. You can start different columns, meet & greet posts, connect to your clients in a more humane and intimate way. Talking to them in comments and hosting different polls or games in stories will greatly help with achieving that.
So, you've done three first important steps. Now you need to make your profile easily searchable. For that you need to set up a simple but self-explanatory name and a recognizable profile picture.
Naturally, your account handle needs to have your official brand name in it and, preferably, your city (if you're not a chain owner). If it's already taken for some reason, you can try separating it with an underscore, but you need to be very careful and moderate with it.
Important note: don't use numbers or rare symbols in your account handle (if they are not part of your brand name, of course). Also, anything that has more than two underscores in out of the question as well as terribly long names – it will make your account hard to find and tag. Dashes and hyphens are also a bad idea because they confuse clients. It's better to use an underscore: the most popular symbol that people start their search queries with.
It's rather hard to go wrong with your profile picture and it rarely happens, but here are a couple of tips anyway. First and foremost, it must let users know that they're on your salon's page, so it's better to use your logo as a profile picture. Secondly, it needs to be distinguishable, in high resolution and the right size to fit Instagram's circular format.
And last, but not least: your profile description. Here you need to list all the important information about your business while being as eloquent and brief as possible. First and foremost, repeat salon's name and city and specify what type of establishment it is: beauty salon, beauty space, etc. Make sure to list all of the core services your salon offers, if possible – your competitive edge as well, so you can catch your client's eye from the first glance.
You can mention address, work hours, contact information and preferred contact method in a dedicated section. If the subject in question is a small salon and not a massive chain it'll be enough.
Thankfully, modern social media platforms have so many nifty gizmos for business accounts that you can dedicate precious description space to the most crucial information while putting everything else in the dedicated sections. Adding links to your website or profiles on other social media platforms can be a nice addition.
The most important rule of setting up your header is that is should look pretty, uncluttered and provide valuable information. And don't forget about grammar!