According to statistics, 77% of people buy something online only after reading the reviews, and 70% google information about a product or service they want to get.

Customer reviews are incredibly persuasive. According to a study, 88% of consumers trust online reviews as much as personal recommendations, and 72% of reviewers admitted that positive online reviews make them trust companies more.

Just imagine how many of your potential clients might choose another salon or another lash artist just because they couldn't find reviews about you!
Top reasons why you need to collect customer reviews:
1) Clients will trust you more.
Your potential customers will always believe more in what others say about you than what you write about yourself, for example, on your Instagram profile.

2) Reviews are a must-have part of your content.
Remember that your clients' feedback should be part of your profile content plan. It's worth making a separate "highlight" with all the reviews, so it will be easier for your page visitors to find it.

3) Reviews can highlight the value of your customers.
Reviews show that you truly value your customers' opinions and that you do everything for them. Listen to customers, consider their wishes and you will be able to increase their number.

4) Reviews might help to increase the profit.
According to the study by the American Marketing Association, among 27,000 respondents, those who left a review repeated the purchase within a year. If the clients left good reviews after the procedure, there is a very high probability that they will come back.

5) Reviews give you power.
It is important for everyone to understand the significance of their work. Reviews are the easiest way to see the clients' feedback. If they are positive, it will inspire you. Otherwise, it's a good reason to work on the mistakes, so the next time even the pickiest client will be satisfied.
How can I get feedback from a client?
It's very important to get feedback from clients regularly. There are 2 ways of getting them: passive and active. In the first case, a client leaves a review without any request from you. In the second one, you take certain actions and encourage the client to leave a review.
Passive ways of getting reviews.
This method includes, for example, a form on the website of the salon you work in. Don't forget that website visitors who fill such forms without any additional bonuses leave mostly negative reviews. As a result, this method is focused mainly on solving awkward situations. However, such forms reduce the amount of negativity on your page on Instagram, for example. Social media can be a great way to communicate with your customers, but it can also do a lot of damage to your reputation. So it's better if you can respond to potential negative customer reviews before they go public.
Active ways of getting reviews.
If you have many clients and have their contacts, you can make a questionnaire (there are many free online services for it) and send it to them. It's important to accompany the questionnaire with a small letter in which you ask people to give feedback on your work.

You can also write them a DM on Instagram and simply ask how their extension is "doing". We're sure such concern won't be perceived intrusively, but will only help you gain respect in their eyes.

Perhaps you think people are too lazy to write a review? Honestly, yes! So you need to come up with some kind of bonus. For example, you can provide a small discount (5-10%) for the next procedure. You won't lose a lot of money, but in return, you will receive a review that will help you attract even more potential customers. You can just ask the client to tag you in their IG stories.

Moreover, you should make it as easy as possible to get your feedback. Get your company on Google maps/TripAdvisor/Yelp ect.
What to do with negative reviews?
No one is safe from them. Even if you're the best lash artist in the world, there will always be clients who want to grumble. You must be able to respond wisely.

  1. Control yourself.
Don't get personal and don't try to criticize or dispute the client. The answer should be polite and unemotional.

2. Thank the person for taking the time to leave the review.
It will make only an extremely positive impression.

3. Try always to be surprised by the situation.
Networking is largely public. Therefore, it's appropriate not only to express your regret but also to be surprised that it happened.

4. Don't forget to apologize.
Of course, you can mention some extenuating circumstances, but in fact, the disgruntled client expects an apology from you.
Don't close your eyes to the negative. It helps you to improve. Use it! And don't hesitate to ask for feedback. Believe us, many clients would love to give a good review after getting stunning lashes from you!