Create an account on the social networks where your potential clients are sitting. Most often this is Instagram and Facebook. Regularly publish your work, care tips, reviews and don't forget to take high-quality photos.

Start with bloggers with a small audience (from 5000-10000 subscribers) who live in your city. The audience of "small" bloggers is loyal to their advice, and there is a high probability that they will agree to work on barter.

You can rent an office together with techs from other areas: manicure, eyebrow modeling. Then the clients who come to them will also find out about you. If you aren't yet ready to rent a room, you can negotiate a mutual PR with other beauty stylists or purchase a customer base from them.

One of the cheapest, but time-consuming ways. On behalf of your account on Instagram or Facebook, you can send messages to potential clients about promotions and special offers. But be careful, such messages can be perceived as spam.

To collect a customer base, you can start by working in the salon for a percentage of sales. Most likely, the studio already has a base of regular clients who regularly visit them. Having established yourself as a professional, you will be able to launch word of mouth and subsequently, you will no longer depend on the salon.

Knowing the interests of your clients, you can advertise with companies that they often visit. For example, fitness clubs, cafes, clothing stores and so on. So talk to your clients more often.

Find places on the Internet where your target audience "lives". Forums for moms, urban communities, groups of residents of a particular district — there you can post ads for your services for a fee or for free.